Ideas for a gentlemen’s club

Whilst working in Johannesburg in 2010, I was asked to come up with some slogan ideas and puns for a proposed new gentlemen’s club. Hooters had just opened their first branch in South Africa ahead of the World Cup, and it had taken the city by storm, but the locals – being the arch entrepreneurs that they are – decided whatever the Americans could do, they could do better. 

The uniform would be lime green hot-pants and black vests with a matching lime green camel on the front – probably winking – with its humps right about where a waitress’ bust would be. On the back of the shirt would be a selection of some of the tag-lines at the foot of the page, while others were just wordplay ideas for marketing.

Hooters has generally managed to stay vaguely respectable, with its tagline of “Delightfully tacky, yet unrefined” and is culturally the US equivalent of, say, the British saucy postcard or the Carry On films. 
There have been a number of lawsuits against them down the years though, and its interesting to note a few lines from their employee handbook:

Customers can go to many places for wings and beer, but it is our Hooters Girls who make our concept unique. Hooters offers its customers the look of the “All American Cheerleader, Surfer, Girl Next Door.”

Female employees are required to sign that they “acknowledge and affirm” the following:

  1. My job duties require I wear the designated Hooters Girl uniform.
  2. My job duties require that I interact with and entertain the customers.
  3. The Hooters concept is based on female sex appeal and the work environment is one in which joking and entertaining conversations are commonplace.
  4. I do not find my job duties, uniform requirements, or work environment to be offensive, intimidating, hostile, or unwelcome.

In the case of Cameltoes, having spent a lot of time in southern Africa, I’m not so sure there would even be an employee handbook and I’m pretty sure that the “joking” and “entertaining conversations” would be a lot more lewd, yet I’m equally sure the payback would come in the form of much larger tips. 
In any case, the idea never got off the ground once the wives of the men discussing it found out what they were working on!
 
One hump or two ?
Taste your just desserts
Toe’s company …
Going “toe to toe” now has a whole new meaning …
It takes toe to tango
Toe the line
Take it toe the limit
Fancy a toes up?
Twinkle toes
One down, toe to go
Make mine toe go
Tiptoe through the tulips
On your toes
Dip your toe in the water
We’ve got the best muffintops and potato wedgies in town!


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