WARNING:
THIS ARTICLE CONTAINS THEMES OF AN ADULT NATURE 

I was asked to come up with some new copy for an escort agency based in Manchester, specifically with Search Engine Optimisation (SEO) in mind.
The client was a northern consultancy that I’d worked with before, and the brief was to keep the content as natural as possible, whilst still maximising the piece for SEO purposes.

This was definitely one occasion when the use of “plain English” would be totally appropriate. There still was a delicate juggling act between using suggestion and innuendo for what the agency had to offer potential clients while maintaining a sufficient level of key-words to ensure high visibility on the search engines.

In the end, I re-wrote the homepage completely and was later asked to create two more pages, one for their Asian and another for their black escorts.